July 2019  |  Volume 9  |  Issue 7
Digital Industry News
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Digital and offline marketing today has certainly changed from the brand strategies of the yesteryears. Experiential marketing tactics, influencer marketing, AI and other technologies play a key role in the attempt to reach customers. But can any of these routes be a replacement for customer experience? Does the way a brand makes its customers feel have a bigger influence on their loyalty to a brand than anything else? Let's find out.
Marketing & Advertising Updates
Donald Glover's Airdrop stunt at Coachella proves experiential marketing gets bolder with influence
An influencer combines with an unusual experiential marketing tactic involving a new pair of sneakers. Is your interest piqued?
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A pivotal influencer: Unlocking possibilities through digital branding
Gone are the days when people were limited by availability of digital devices. A majority of people today have access to multiple digital devices and digital platforms are increasingly becoming the pillars of lead generation and efforts for strategizing and planning for brand recall.
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Who's taking it to the next level in customer experience?
We know that customer experience is key to ensure brand loyalty. But which are the companies pushing the boundaries with regards to customer experience? It might not be who you think...
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Mobile Marketing News and Views
More people will turn to their mobile device instead of TV for entertainment in 2019
This year, mobile will surpass TV as the medium attracting the most entertainment minutes among U.S. viewers, according to a 2018 eMarketer report. Are advertisers ready?
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Jaguar Land Rover brings mobile data services to vehicles in six countries
Staying connected has never been this easy. Jaguar Land Rover now offers mobile data services in its latest vehicle models in Spain, Portugal, Belgium, the Netherlands, Luxembourg, and France.
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The Battle for Mobile Content: Facebook Instant Articles vs. Google AMP
Is mobile marketing the way forward? It would explain why Facebook and Google have both recently launched initiatives designed towards enhancing mobile web experiences for their consumers.
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Tech Talk
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Dr. Amazon: Alexa to answer health questions via NHS partnership
'What are the symptoms of chicken pox?' 'How do I treat the common cold?' These are questions one can now ask Alexa because Amazon has stuck a deal with the NHS in the UK to give users health advice and diagnose their problems, via the Alexa voice app.
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'Stranger Things' AR ad comes to life in The New York Times
A blast from the past meets modern day tech - Netflix ran a series of print ads for its hit show "Stranger Things" that come to life when scanned with Google Lens.
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BMW and Daimler team up on autonomous driving
Driverless cars might soon be the norm. Automobile giants BMW and Daimler have joined hands to develop technologies for driver assistance systems, automated driving on highways and automated parking.
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Social Media Buzz
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
As predicted, the evolution of influencer marketing and the augmented reality (AR) landscape were trends that shaped mobile marketing this year. But mobile marketers continued to innovate and push the bar this year - take a look at the 9 best mobile campaigns of 2019.
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Oh Snap: Snapchat launches new gaming and AR features in bid to play catch-up
Snapchat, in a bid to stay relevant, has announced the launch of various new features focused around augmented reality (AR) and camera search. Read on to find out if this improvement in technology is what the app needs to stay in the game.
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Ally Financial plays 'truth or dare' with social-based 'Confessiongrams'
Ally Financial, along with influencers, is challenging Instagram users to play a virtual version of "truth or dare" that aims to remove the stress of discussions about money.
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