February 2021  |  Volume 10  |  Issue 10
Digital Industry News
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In this issue we have put together articles that cover API for consumer connections, updated playbook for consumer engagement, A/B testing of video shoppable ads, top 12 mobile UI trends, Reactive Vs Iconic platforms for app builds and the best A/B testing tools for mobile apps. We also have updates on Facebook Shops for SMBs, future of shopping and curating a consumer experience using Pinterest, the best web hosting for businesses in 2021, the all new Windows 10 taskbar and about Xamarin for mobile app development.
Hope you enjoy reading the articles as much as we loved putting them together.
Stay Safe and Stay Well.
Marketing & Advertising Updates
Why APIs are the key to creating customer connections in a digital world
Accurate and actionable data helps organisations know more about their customers and connect with them. Read more to on how APIs can bring create an engaging customer experience.
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3 trends driving the 2021 consumer engagement playbook
Read more to know the new trends and updated playbook to connect with consumers in 2021.
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Thinking of going shoppable? Don’t forget to A/B test your video ads
Why video shoppable ads require A/B testing? Learn more on how it helps marketers to isolate specific aspects of their ads and deliver higher engagement and buys.
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Mobile Marketing - News and Views
Top 12 Mobile UI design trends to look out for in 2021
Know how to make a mobile app visually appealing. Learn more about the mobile design trends you need to look out for in 2021.
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React Native Vs. Iconic: Detailed comparison to choose the better one in 2021
Here is an in-depth discussion about the pros and cons of React Native Vs Iconic platforms. Read more and understand which framework is ideal for your app build and make a decision.
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Most Efficient A/B Testing Tools for Mobile Apps in 2021
A/B testing is an efficient testing approach for mobile apps. Learn more about how the app developer can use to know which of the app's banner receives the most user engagement via clicks.
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Tech Talk
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The best web hosting for 2021
Choose the best hosting service for one’s business. Read more about web hosting services' price, features, performance and support to choose which is best for you.
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Windows 10 taskbar is getting a personalized news and weather feed
The Windows 10 taskbar is getting more personalized. Read more about its new features and the quick access it offers to a feed of content.
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Why Xamarin should be your choice for cross-platform mobile app development in 2021
Here is an in-depth review of Xamarin for mobile app development. Learn more about the rise in popularity of the Xamarin platform.
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Social Media Buzz
Why small businesses could benefit from the launch of Facebook Shops
Facebook Shops allows businesses to set up free online storefronts on Facebook and Instagram to use it to compensate in-store traffic. Read more about this new service primarily for small businesses.
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The future of shopping and eCommerce: Perspective from Pinterest
The future of shopping has changed due to the pandemic. Read more on how Pinterest can replicate that experience for consumers and retailers through curated collections and visual discovery.
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