December 2020  |  Volume 10  |  Issue 8
Digital Industry News
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In this issue we have put together articles that cover PPC competitor analysis using insights section in Google Ads and Microsoft Advertising, new crawl stats in search console, Amazon ads and shoppable video ads. Also interesting tips to launch a mobile app, how small businesses should invest in mobile apps, using social media to boost e-Commerce business and role of user generated content. Updates on Twitter's new feature 'Fleets', Instagram's Tab to find short videos & shops, how one can call, text and listen to music using voice through Google Maps, new Chrome browser version and an AI tool that converts MS Paint doodles into monsters!
Hope you enjoy reading the articles as much as we loved putting them together. Stay safe and stay well.
Marketing & Advertising Updates
Using auction insights for better PPC competitor analysis
The Auction Insights section in Google Ads and Microsoft Advertising offers a wealth of information to help track core competitors and their bidding activities. Know more about how to use the findings to manage your account management process.
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Google launches new crawl stats report in Search Console
Google's new crawl stats report makes it easier for developers, webmasters, SEOs to find issues with Google crawling. Learn more on what's new.
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Amazon ads have 20% higher ROI than average brand marketing, study finds
Amazon display advertising impacts non-Amazon sales. Read more to understand how consumers use Amazon as a comparison shopping tool.
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40% of marketers now use shoppable video ads, underpinning’ storeless’ economy
Directly "shoppable media," such as livestreams, social commerce, virtual consultations and shoppable ad formats, will be the fastest-growing advertising categories. Learn more about these ad formats as retailers and brands seek to reach consumers.
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Mobile Marketing - News and Views
Proven tips to know your audience before launching your first mobile app
The key to launching a successful mobile application is to keep your users hooked. Learn more about the key steps to build an engaging mobile app marketing plan.
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Reasons why small businesses should invest in mobile apps
Mobile apps for small businesses are known as one of the vital marketing tools not only to promote products. Read more to know how to provide customers with great user experience and customer services.
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Tech Talk
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Google Maps now lets you make calls, listen to music with just your voice
Learn more about the new update on Android phones that will let you keep your focus on the road while Google Assistant goes into the new driving mode.
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Chrome's newest update throttles your tabs for faster performance
Google's newest version of Chrome promises to load faster. Learn more about the new upgrade.
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Google's latest AI tool turns your MS Paint doodles into freakish monsters
Learn more about the new AI tool made by Google researchers that turns doodles into weird monsters.
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Social Media Buzz
Why social media is the fuel to boost your eCommerce business
Know more and understand why social media & social advertising should be an integral part of your eCommerce strategy.
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How user-generated content can be more powerful than influence marketing campaigns
With an increasing number of users making their purchases online, social media has also become an important channel for eCommerce. Learn more on how to integrate social media part of one's eCmmerce strategy.
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Twitter rolls out vanishing Fleets as it copies Snapchat and Instagram Stories
Learn more about Fleets the new feature that Twitter is rolling out globally that allows users to share text, photos and videos that vanish after 24 hours.
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Instagram introduces new tabs to make it easier to find short videos and shop
Instagram's home page has two new tabs at bottom of the app's home screen. Know more how it makes it easier for users to find Reels and products they might be interested in buying on the platform.
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