March 2021  |  Volume 10  |  Issue 11
Digital Industry News
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In this issue we have put together articles that cover millennial marketing, digital marketing for local businesses, customer segmentation, customer data, app monetization, and mobile and in-app advertising trends of 2021. We also have updates on Pinterest's Story Pins, Twitter's Super Follows, influencer marketing, IoT app development, Microsoft Word and the new payment integration on Google Maps.
Hope you enjoy reading the articles as much as we loved putting them together.
Stay Safe and Stay Well.
Marketing & Advertising Updates
The new rules of Millennial marketing in 2021
Millennials engage with brands that are both ethical and transparent. Brands that have not digitally transformed their businesses need investments so that they can engage with their audiences. Learn more as brands need to be clear about their values, what they stand for, and how they tell their story to their consumers.
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10 practical ways to grow your local business with digital marketing in 2021
More than 90% of users searched for local businesses on Google in 2019. Read more to know what to focus on specifically while working on digital marketing for local business.
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The most important elements of customer segmentation in 2021
A lot of the segmentations conducted just before the pandemic have changed in the face of totally new purchasing behavior. Know more on how marketers are investing in customer data platforms, engaging using social media and offering personalised experiences.
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Mobile Marketing - News and Views
How messaging channels are surging and becoming critical to marketing success
Many first-time users adopted a messaging channel in the last year. Read more on how messaging is an important slice of overall customer engagement and a valuable source of customer data.
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A complete guide on the best mobile app monetization techniques in 2021
Here’s a complete guide on mobile app monetization techniques. Learn the techniques that will help the mobile app marketing companies to make money and inflate the ROI of the app.
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Mobile and in-app advertising trends: Here is what's changing in 2021
Learn more about Facebook audience, mobile video advertising, Amazon marketing services and AR.
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Tech News
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Top 10 platforms to pick for IoT App Development in 2021
Enablers of IoT are expected to reach worth 15 billion euros by the year 2025. Know more about the best platforms for the Internet of Things app development.
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Microsoft Word is getting text predictions next month
Learn more about Microsoft's new feature addition to Word - text predictions similar to Google Docs.
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Google makes it easy to pay for transit and parking in Maps and Pay
Google is integrating ways to pay for parking and transit fares right into its Maps app. Know more to understand how it works.
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Social Media Buzz
New tools for Pinterest creators
With the new beta Story Pins, creators can also publish directly to Pinterest. Learn more on how brands and content creators can leverage Pinterest's new tools.
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Twitter will soon let you charge your followers for your tweets with 'Super Follows'
Learn more about Twitter's new feature called 'Super Follows' where members receive exclusive content from accounts they follow.
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How to determine brand readiness for influencer marketing
The influencer marketing industry is projected to be a $15 billion global industry by 2022. Read more to understand how influencers fit within a brand's broader marketing strategy and the brand's readiness for an influencer partnership.
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