November 2020  |  Volume 10  |  Issue 7
Digital Industry News
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In this issue we have put together articles that cover Google’s new search algorithm, contextual marketing, eCommerce ad offerings, YouTube’s redesign of video player page, photo editing apps for Instagram feed, Android apps to enhance phone performance, Facebook’s new shopping features, Microsoft’s automated search and social campaigns, Facebook’s click-to-Messenger ads, YouTube’s algorithm and Google Assistant’s Guest Mode, Google Maps Live AR View and Microsoft Excel’s live data type updates. Hope you enjoy reading the articles as much as we loved putting them together.
Stay safe and stay well.
Marketing & Advertising Updates
8 major Google algorithm updates, explained
Google has updated its search algorithm. Learn more about how they work and the changes to be made to SEO strategies.
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Is contextual marketing the answer to the end of third-party cookies?
With the end nearing for third party cookies contextual marketing is gaining more prominence. Learn more about how it allows brands and marketers to circulate pay per click (PPC) ads on website for similar keywords.
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Digital identity crisis will be a book for retail media sellers
eCommerce ad offerings have a wealth of browsing and purchase data. Know more on how marketers can prospect in-market customers using this data.
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Mobile Marketing - News and Views
YouTube rolling out player redesign, new gesture controls for Android and IOS
Learn more about YouTube’s series of Android and iOS updates as a part of the redesign of the video player page.
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Best apps to edit pictures before putting on Instagram
Know more about the best photo editing apps to improve picture quality and augment interaction on Instagram feeds.
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Top Android apps to increase the performance of your phone
Android is the most popular and widely preferred mobile operating system. Learn more about Android apps that enhances the phone performances.
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Tech Talk
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Google accounts get security boost with new critical alerts system
Learn more about Google Assistant’s ‘Guest mode’ & account new alert system.
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Google Maps gets new improved Live View AR directions
Know more about Google’s Live View which is now available in the transit tab mode.
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Microsoft overhauls Excel with live custom data types
Microsoft is bringing more than 100 new data types into Excel for Microsoft 365 Personal or Family subscribers. Learn more about about the new Power BI data types and its features.
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Social Media Buzz
Facebook launches new shopping audiences, Instagram product tag ads, tests shop discounts
Facebook expands shopping capabilities and features across it platforms. Learn more about its new features for eCommerce marketers and brands.
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Microsoft’s digital marketing center for search and social management adds features, opens beta
Microsoft’s new digital marketing center is designed for SMBs to manage automated search and social campaigns across different platforms. Learn more about this platform and its new features.
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Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide
Know more about Facebook’s click-to-Messenger ads which allows businesses to send messages with call to action.
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Understanding the eight metrics YouTube’s algorithm uses to rank videos
Understand the metrics YouTube uses to recommend videos to viewers. Learn more about the 8 metrics and it’s algorithm.
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