October 2020  |  Volume 10  |  Issue 6
Digital Industry News
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In this issue we have put together articles that cover ranking of business listings on Google search, how to do competitive analysis of mobile app install creatives and boost app downloads, new updates such as Facebook All Business Suite, 'contextual intelligence' filter to ad inventory on Reddit, audio messages on Twitter, new 'Smart Platform' on MailChimp, car-mode update on Google Maps and developer update from Adobe Experience Cloud. Hope you enjoy reading the articles as much we loved putting them together.
Stay safe and stay well.
Marketing & Advertising Updates
9 steps to a successful Black Friday referral marketing campaign
The Drum Network's 9 steps referral campaign for Black Friday is all about acquiring new customers not just during the festive season but beyond. Learn more about how to implement a successful referral marketing campaign.
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Your all-access guide to improving your Google search visibility
How to maintain a high-ranking presence on Google. Learn more on recent search trends, the makeup of Google search and local marketing tactics to help rank a business in the Top 10 of search results.
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How to stop spending money on paid search and get noticed organically
Investment on SEO strategy and website content will yield long term results for business in organic search rankings. Read more on what you can do to capitalize on organic search traffic.
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Mobile Marketing - News and Views
WhatsApp multi-device feature in its final stages of testing before beta release: Report
WhatsApp multi-device support is expected to support up to 4 devices. Learn more about the new feature which is in the final stages of testing.
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How to conduct a competitive analysis for app install ad creatives?
Combined with a rise in smart phone users and close to 1.5 million apps on Google Play & App Store, marketers are vying for consumer attention in the mobile app business. Learn more about how to conduct competitive analysis of app install ad creatives.
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The best strategies to boost app downloads right after its launch
Read this interesting article on points to keep in mind and integrate during app development stage. Learn more about how to boost app downloads.
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Tech Talk
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Mailchimp brings AI to the SMB market
Learn more about 'Smart Platform', the new release by MailChimp featuring new tools such as Creative Assistant, a new customer journey builder, personalized product recommendations and more.
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Google maps is testing Android Auto-like 'car mode' interface for mobile app
Google Maps is testing a new 'car-mode' interface for mobile application. Learn more about its new features - Android Auto-style buttons, main screen and bottom navigation bar.
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Adobe beefs up developer tools to make it easier to build apps on the Experience Cloud
Learn more about the new Adobe Experience Cloud that will help developers build applications more quickly by providing a higher level of automation.
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Social Media Buzz
Facebook launches 'Facebook Business Suite', an all-in-one management tool for Facebook & Instagram
Learn more about 'Facebook Business Suite' using which one can manage their Facebook and Instagram pages from a single platform. Know more about its integrated messages inbox, scheduling and analytics tab.
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Reddit offers stronger brand-safety controls with tiered ad inventory
Reddit offers a third layer of filtering to its ad inventory - 'contextual intelligence' from Oracle Data Cloud. Learn more about the latest offering and how it improves the brand-safety controls on the platform.
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Twitter is testing audio DMs
Twitter is experimenting with audio direct messages. Learn more on how it hopes to create human experiences through voice for listeners and storytellers.
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