April 2021  |  Volume 10  |  Issue 12 Digital Industry News In this issue we have put together articles that cover marketing automation tools for eCommerce clients, e-books for lead generation campaigns, user experience in mobile apps and API development best practices. We also have updates on YouTube's automated product lists, Facebook's new feed filter bar and Twitter's Community tool as well as Salesforce new ABM capabilities, Google Maps AI powered tools and Chrome browser's new feature called Live Caption. Hope you enjoy reading the articles as much as we loved putting them together. Stay Safe and Stay Well. Two key marketing automation tools you may be missing for your eCommerce clients To ensure the growth and success of your eCommerce clients, two technologies to consider utilizing are product feed management and text and shopping ad tools. With these tools, you can increase your CTR and return on marketing spend, while decreasing your cost per action. Read More   How e-books can provide actionable value to B2B buyers E-books can be central to a B2B content marketing strategy. Read more to understand how e-books are great for top of funnel and mid-funnel lead generation campaigns Read More   Mobile Marketing - News and Views Three tips for an engaging user experience in mobile apps An engaging user experience is key driver to overall app engagement. Read more on how to drive user engagement and build a platform that users love. Read More   API Development Best Practices in 2021 Mobile applications and websites are powered by APIs. Read more to understand API functionality and best practices in 2021 for getting the best results. Read More   The 10 Best Hybrid App Frameworks in 2021 Know the difference between Native and Hybrid app frameworks. Learn more about the 10 best hybrid app frameworks for app development Read More   Tech News Salesforce introduces new AI-driven ABM capabilities With the new update on Salesforce, one can create campaigns and target accounts where account members are currently unknown. Learn more about these enhancements. Read More   Google's Maps looks to solidify its navigation dominance with AI-powered tools Google has launched several new features for its Maps app that utilize AI to improve and expand the user experience. Read more to understand how the new features work. Read More   Google Chrome adds real-time, automatic captions for web content Learn more about Google's new feature for its Chrome browser called Live Caption, which automatically generates real-time captions for media. Read More   Social Media Buzz YouTube experiments with automated lists of products detected in videos Google is testing a new feature on YouTube that automatically detects products in videos and displays them. Know more about the automated product lists which allows viewers to continue their research or navigate directly to a product page where they can purchase the item. Read More   Facebook adds 'feed filter bar' news feed control tool, new options to restrict post comments Facebook has launched its new 'News Feed Filter Bar' option. Know more about this new feature which will give users more control over their Facebook experience. Read More   Twitter is developing new 'community' tools to share tweets with selected audiences Get a sneak peek into Twitter's new 'Community' tool, which would enable one to select a specific audience for each tweet. Know more about how this will create more engagement in the app. Read More   Share your feedback, questions, comments or love to, netsetgo@whatarage.com Unsubscribe  |   View this email in a browser