July 2020  |  Volume 10  |  Issue 3
Digital Industry News
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The ongoing pandemic has changed consumer behaviour with many transactions being done online through mobile applications and other digital commerce platforms. How online and offline businesses view online commerce and digital technologies are witnessing a sea-change now. We have put together articles that reflect current thoughts on mapping digital consumer identity to marketing automation and workflows, mobile shopping, search product listings, social media commerce , YouTube shoppable video ads and digital asset management. We hope this will help you navigate the uncharted territory of marketing in a pandemic.
Stay safe and stay well.
Marketing & Advertising Updates
What's Digital Commerce Advertising and what tools can help?
The blending of digital and physical operations in the retail business is seeing the development and growth of digital commerce advertising. Read more about digital technologies creating disruptions in the retail industry.
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New digital identity strategies needed...now
Data-based digital identity of the consumer is paramount to a successful digital experience. Learn more about the 4-step process in building digital identity and how it helps a brands bottomline.
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Marketers invested in digital tools were quicker to pivot when the pandemic hit, study says
Digital marketing and e-Commerce played a key role in marketing and communicating with consumers during the pandemic. Read about how brands that have already invested in marketing automation and workflow tools have improved, and how other brands shift their focus to digital channels, lead generation, content generation and digitizing marketing post-COVID.
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Mobile Marketing - News and Views
Mobile shopping gains are likely to stick in the future
During the pandemic new mobile shopping behaviour has emerged which shows that consumers adapted to mobile commerce, in-app payment and click & collect option. Read more about how the new mobile shopping shift is here to stay and accelerate mobile commerce.
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Spotify rolls out video advertising on its Ad Studio self-serve ad platform
Video advertising on Spotify's ad platform makes visual storytelling possible to consumers and, as per studies, increases brand awareness. Learn more about this tool and the markets it is currently available in.
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Google extends free product listings to search results
Google's recent announcement of free product listings in mobile search results is great news for mobile marketers, and is soon to be extended to desktop as well. Soon to be extended to desktop as well. Read more how brick and mortar stores can drive website traffic to their online stores during the pandemic.
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Tech Talk
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Amazon's new Distance Assistant uses AI to encourage social distancing
Distance Assistant is the AI based tech from Amazon using a mounted camera, laptop and 50-inch monitor to help maintain social distancing in its warehouses and office buildings. Learn more about the software used which Amazon will provide open source.
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Google Sheets will soon be able to autocomplete data for you
New Google Sheets updates such as smart auto-fill and smart auto clean up will now give a lot more flexibility to users. Read more about the formula based smart updates and availability of Connected Sheets.
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What's Digital Asset Management and why are marketers adopting the technology?
A customer centric marketing model requires personalized content.
And the key to successful delivery of marketing strategy is the right digital content development and delivery. Digital Asset Management
or simply DAM is the marketing technology that is an enabler and worth investing in.
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Social Media Buzz
Microsoft launches a free Search and Social campaign management platform for SMBs
Learn more about Microsoft's free digital management platform for SMBs to manage digital campaigns across multiple networks from one interface. Fully AI powered, resource stretched SMBs can use this simple platform to their advantage.
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Keen is the latest attempt by Google to crack the social media space
Google's new crack at the social media space is Keen, an experimental web-app that allows people to connect with like-minded contacts whose interests match. Learn more about the community and things to do on this new app.
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Instagram will now let creators sell products directly from the app
Instagram extends shopping experience to creators too. With this creators can directly sell products through the platform now. Learn more about the markets Instagram shopping is supported for creators as well.
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Google unveils shoppable video ads for YouTube
Brands are now looking for advertising with business outcomes. With shoppable video ads unveiled on YouTube by Google, consumers can shop directly with a 'Shop now' button and big-ticket brands can add lead forms to video campaigns. Learn more about the new advertising format.
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