January 2021  |  Volume 10  |  Issue 9
Digital Industry News
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In this issue we have put together articles that cover Web 3.0, marketing to tech savvy consumers, SEO news of 2020, Google's augmented reality feature in the mobile shopping section, targeting mobile gamers using in-app ads and engaging with consumers at different stages of the marketing funnel. We also have updates on Twitter’s personalisation feature, impact of influencer collaborations, Google Apps’ new search feature and the latest tech updates - Adobe's Premiere Pro for M1 based Mac OS and the recent Windows 10 update.
Hope you enjoy reading the articles as much as we loved putting them together. Here’s wishing you a very happy new year!
Stay Safe and Stay Well.
Marketing & Advertising Updates
Everything you need to know about Web 3.0
Web 3.0 is an evolving development in computing, many early-stage applications are already driving significant competitive advantage. Read more and get to know more about Web 3.0.
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How consumer expectations for brand experiences, personalization are changing, per Forrester
With consumer habits shifting in 2021 and beyond – there is a growing consumer base that is both more demanding of brands and tech savvy. Learn more from the Forrester’s report and how to market to these consumers.
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COVID forces platforms to adapt their local and e-commerce offerings, and more
Learn more from here on the retrospective of the most impactful SEO news of 2020.
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Mobile Marketing - News and Views
Google uses augmented reality to let users try on cosmetics
Know more about the new feature that Google is launching on the mobile shopping section & discover feed - a digital "try it on" experience using augmented reality for the cosmetic industry.
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Mobile gamers are more impacted by in-app ads than non-gamers
Mobile gamers are more interested in seeing brand ads and are impacted by mobile advertising. Read more to understand how brands can utilise this unique advertising platform to reach consumers.
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Four key mobile engagement campaigns for a successful holiday season
There are four key mobile campaigns that can be used at all times to maximize purchases and revenue. Read more to understand how to engage with consumers at different stages of the marketing funnel.
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Tech Talk
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Adobe releases premiere Pro Beta for M1 Macs
Adobe has announced the beta release of Premiere Pro for M1 based Mac OS. Learn more about its new workflow functionality and other features.
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Windows 10 users: Try these 3 new features now
The latest Windows 10 update has new features for the browser, Start menu and more. Read more about the three of the best new features.
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Social Media Buzz
Twitter will now personalize funny tweets and show them to you on your feed
Twitter’s personalization feature aims to show trending messages before other platforms. Learn how using machine learning Twitter is updating is updating its product offerings.
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Influencer impact up 57% amid shift to Instagram Stories, TikTok
Influencer collaborations had more reach and impact in 2020 compared to 2019. Read more on how they are shifting from full posts and toward shorter snippets on TikTok and Instagram Stories.
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Google pilots a search feature that aggregates short-form videos from TikTok and Instagram
Google's new feature is a dedicated carousel in the Google app for mobile devices featuring Instagram and TikTok videos. Learn more about this feature which is currently under testing.
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