May 2018  |  Volume 8  |  Issue 7
Digital Industry News
whatarage
NET SET GO
The influencer marketing wagon just on-boarded someone who would not have been approached earlier. Welcome to the power of the micro-influencer - an entity who would find tremendous relevance in this age when the digital natives are making mobile the new prime time. Read on for more.
Marketing & Advertising Updates
The mighty power of the micro-influencer: Going beyond the generic brand ambassadors
It is the ability to bring authenticity to sponsored posts which has seen brands generate success from their influencer marketing campaigns.
Read More  Read More
Quora launches native image ads globally
The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.
Read More  Read More
What Oracle's marketers are learning from machine learning
When your company is one of the world's largest providers of machine learning technology for business purposes, it makes sense to be selling that technology from a position of practical application.
Read More  Read More
Mobile Marketing News and Views
Report: Cost to drive store visits varies widely by category, mobile most efficient channel
Read More  Read More
From ideas to execution – How to make best-in-class mobile creative
Read More  Read More
How digital natives are making mobile the new prime time
Read More  Read More
Tech Talk
NET SET GO
How tech is helping used car sales with safe transaction zones
Read More  Read More
The birth of the Universal Digital Profile
Read More  Read More
Analysing 'digital body language' and getting real-time responses from your users
Read More  Read More
NET SET GO
Social Media Buzz
Facebook expands its list of marketing partners, while limiting what view tags can do
Read More  Read More
How Lego infuses social media marketing with play
Read More  Read More
Facebook tests influencer search engine for marketers
Read More  Read More
Visit our website Follow us on Facebook
Share your feedback, questions, comments or love to, netsetgo@whatarage.com
whatarage
Unsubscribe  |  View this email in a browser